Resume

 
 

PROFESSIONAL EXPERIENCE

Eugene Water & Electric Board | Communications Specialist | 1/21 - 10/21

Managed marketing and communications work for the local utility, including direct customer communication via mailers, email, social media, and website messages. Served as an internal communications provider for the business management and customer service teams.

Key contributions:  

  • Promoted the Greenpower Grant, which awards $100,000 to non-profits for clean energy projects. Had the highest number of applications in the history of the grant and had high voter participation due to communication efforts and public relations.

  • Was instrumental in converting over 25,000 customers previously enrolled in auto-pay to sign up and re-enroll in the new billing system.

  • Averaged 40% open rate and 15% click through rate on email newsletters and promotions

McKenzie River Trust | Communications Manager | 08/19 - 12/20

First communication position hire at a conservation organization. Oversee web and social media content, manage and grow email marketing programs, manage online fundraising campaigns, and produce engaging media to engage donors and fans of the organization.

Key contributions:  

  • Oversaw redesign of website, writing the RFP to collaborate on launch and content management

  • Launched multiple online fundraising campaigns, raising over $200,000 online in 2019 and 2020

  • Directed and managed video production for use on website and social media

McDonald Wholesale Company | Marketing and Events Manager | 06/17 - 02/18

Built a new marketing department for a company in the foodservice sector. Planned and ran two large tradeshow events per year, as well as other company events. Write and execute the budget, manage vendor marketing contracts, plan and design all sales collateral.

Key contributions:  

  • Created tradeshow events with over 400 customer attendees and 70 vendors

  • Wrote and maintained company marketing budget

  • Oversaw a rebranding project and implemented a new logo, new brand guidelines, and promotional materials

  • Worked with an agency in Portland to double digital traffic, growth, and content

  • Built a sales onboarding training course in Talent LMS for a salesforce of 30 people

Lane Small Business Development Center | Social Media Advisor and Instructor | 12/16 - 7/18

Meet with small business clients several hours a week to coach them on strategy and marketing ideas. Also teach workshops on social media, Facebook advertising, Instagram, Email Marketing, and entrepreneurship for women.

IRIS Educational Media | Marketing Manager | 05/15 - 06/17

Create content for Facebook, Twitter, YouTube, Pinterest and LinkedIn. Write press releases and develop storyboards and direct marketing videos. Direct web development, graphic design, search ad campaigns, and catalog mailings. Represents company at conferences and trade shows.

Key contributions:  

  • Increased website traffic 200%, email open rates by 30%, and Google AdWord clicks by 300%

  • Produced 13 YouTube marketing videos and a 15 page eBook that resulted in 3,000 downloads

  • Directed print projects that produced 9,000 catalogs and 300 recruiting flyers

  • Led a cross-functional team that instituted new branding and reformed company culture

So Delicious Dairy Free | Digital Strategist | 06/14 - 05/15

Created content and campaign strategy for social media accounts, email marketing, recipe gallery, and contest pages. Oversaw development, testing, and distribution of marketing emails. Liaison to the ad, public relations (PR), and web design agencies.

Key contributions:

  • Pioneered a Pinterest contest that resulted in 270 entries and netted 3,000 followers

  • Led a new initiative for in-house content development, resulting in reducing the agency budget by $100K

  • Redesigned customer image gallery

  • Presented quarterly reports to C-Suite executives and company

Agile Impact Group | Account Executive | 05/13 - 06/14

Managed client digital assets via web content and social media. Generated analytics reports on search engine results and made recommendations for improvement. Managed digital presence including boosting keywords and improving backlinking.

Key contributions:

  • Promoted from Copywriter to Account Executive within 2 months

  • Awarded largest account ($20,000/month in billing) and managed 4+ accounts

  • Removed 8 negative links from 1 page of Google

  • Designed 4 new client websites; established and managed 40+ social media accounts.

OTHER PROFESSIONAL EXPERIENCE

Whole Foods Market | Buyer & Department Manager | 10/09 - 03/13

Promoted 4 times in 3 years. Progressed to the Specialty Food Department Manager position and directly managed 7 team members. Oversaw retail operations, merchandising, purchasing, and data analysis.

Key contributions include:

  • Introduced 4 new products lines and purchased 1,000+ SKUs

  • Exceeded monthly sales targets and managed profit margins on $700K in annual sales

  • Promoted new products by building 150+ product displays

9th Street Wine Market ▪ Assistant Manager ▪ 2008-2009

Performed sales and inventory management for a boutique wine shop in Augusta, GA.

Key contributions include:

  • Implemented a CRM (customer relationship management) system for 200+ clients

  • Examined customer profiles to market events, purchased inventory, and achieved sales goals

U.S. Navy | Foreign Language Analyst | 10/03-10/07

Collected information on various assets for the Joint Information Operations Center. Entered information into Excel and Access. Incorporated data into intelligence reports. Learned Korean and translated materials for reports.

EDUCATION / PROFESSIONAL DEVELOPMENT

Master’s in Business Administration ▪ City University ▪ Sustainable Business ▪ Bellevue, WA, 2012

Bachelor’s of Arts ▪ Excelsior College ▪ Liberal Arts ▪ Albany, NY ▪ 2009

Culinary Arts Certificate ▪ Augusta Technical College ▪ Augusta, GA ▪ 2009

Associate of Arts in Korean Studies ▪ Defense Language Institute ▪ Monterey, CA ▪ 2005

Continuing Education:  

  • Marketing Analytics Coursera Certification, 2018

  • Project Management – OSU, 2016

  • Leadership Certificate - Classic Leadership Institute, 2015

  • Leadership, Workplace Communication, and Team Building

CORE COMPETENCIES

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, LightRoom, Spark

  • Microsoft Office Suite: Word, Excel, PowerPoint

  • Public speaking and teaching

  • Google Analytics

  • Salesforce, Hubspot, and Zoho CRM

  • MailChimp and other email marketing platforms

  • Shopify

  • WordPress and Squarespace content management systems

  • Asana and Podio task management software